Evaluating Email Service Providers for Your Marketing Needs

Email marketing services will always be in great demand because this is an evergreen industry. It doesn’t matter where you base your business, Internet or Real World, everybody should be collecting email addresses and sending out marketing messages to help improve their profit margins. Obviously, however, you shouldn’t be trying to manage all of your emails yourself through your computer’s email client. What we have taken the time to do here is offer our mini reviews of three email marketing service providers.

Acton (Not Action) Software is definitely in the top twenty when it comes to which email marketing service providers are the best. If you are so new that you feel overwhelmed, then they really do want to hear from you because you are in their market. There is a lot more to email marketing than you realize, if you're new, so this may be an excellent fit for you. When you go there, just read what they have and then you can make use of a process that reveals how much you can expect to pay each month. Aweber is another of the most popular email marketing service providers on the Internet. But they are good in that they are putting social media services into their line up. There aren’t any price points listed on the website but based upon all of the different things that they offer to their clients, we’re willing to bet that the service isn’t cheap. Analyze what you can get from them and make sure that it's something that makes sense for you and your budget.

You want everything to be as automated as possible to save time, and this concern is very much on the minds at SailThru. Clients who use this service include AOL and the New York Post, which should tell you something about their reliability.

They are probably very expensive, too, since they do not list any fees on their site. You'll get the very best they have to offer, and that's good enough for me and possibly for you, too.

Any time you have a huge market such as this one, you would expect healthy variety with service providers for email. You really should not worry about getting ripped off because they don't want that kind of bad press. One thing that is for sure is you won't have any problem finding what customers think about them. No need to rush at all, but you have to get your list up and running or your optin campaign.