Media Buying Strategies And Techniques

If you are able to relax and get creative, you will be able to make more money with media buying. Since this is a very flexible way to advertise, you can find ways to make money quite easily. In most cases, Internet Marketers are very narrowly focused, unwilling to try banner ad space at all. Since media buying is not conventional, nor is it straightforward, there are some controlled risks that you must be willing to take.

It is not uncommon to find a wonderful site that you want to advertise on and have them tell you that they are absolutely booked. The best places are often found in this situation and it is important to understand your options. If you are confronted with this, ask if you might be able to place a button ad or something similarly smaller instead. Just talk to the owners--do your best to be as personable and professional as possible--and find out if you might still be squeezed in somehow, some way. Sure you know that the best and most successful spots are taken but sometimes the site owner will still find a way to squeeze you in. They are in this to increase their profits and you have money to spend. When this is the only option for you, they should charge you less. If the rate is still high but the spot is in a location that won't help you at all, tell them and see what kind of response you get. By bending the rules just ever so slightly, you can negotiate excellent deals for advertising on certain sites that you find. In fact, there are rules but there are no rules saying you can't break the rules. Dealing with only CPM is not the only thing that you are allowed to do. You can go with a guaranteed click through rate, or CTR, if you want to. All you have to do then is look at your CPM rate, then the CTR, and negotiated deal based upon the numbers that you have. In terms of CPC, you need to figure out how much you want to pay for visitors. Then you just figure out the CTR and CPM you need to achieve that CPC number and you're good to go. Remember to use a link building software to diversify your traffic sources.

It is very common for newbies that are doing media buys for the first time to make critical mistakes. Their first media buy, instead of being frugal, they end up making the mistake of spending way too much money. Saying that you are making a media buy is something that sounds impressive when you say it. When you do this, however, you are almost guaranteed to fail. What you need to do is start small, going into banner creatives, and then moving up from there. It is imperative that you see how a website performs before you start spending time and money with them. As you probably know, many websites have absolutely terrible traffic which you want to avoid. And you need to discover that with the smallest amount of outlay possible.

The very best way that you can get started in media buying is by taking things one step at a time. This is similar to doing PPC at Google which has the most expensive clicks in the world. Start small and test everything: this is a habit that you must develop.